Elizabeth Marsten – Google Shopping and PLA Fundamentals

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Google Shopping and Product Listing Ads (PLAs) are essential for online retailers of all sizes. Marketing expert Elizabeth Marsten, who has managed Google Shopping accounts with over three million listings, explains how to put Google’s Merchant Center and AdWords to work for you to get the most from Google Shopping.

Elizabeth Marsten - Google Shopping and PLA Fundamentals
Elizabeth Marsten – Google Shopping and PLA Fundamentals