Vlogging for Business
By: Jem Schofield
Duration: 1h 38m
Released: March 22, 2017
Many individuals and companies are now creating ongoing vlogs, which are video blogs offering educational or informational content that increases brand awareness and helps the vlogger connect to a potentially growing audience. While certain vlogs focus on a person’s daily or weekly life, there are many vlogs that focus on a specific area, such as filmmaking, graphic design, or technology. Rather than vlogging to attract a high volume of subscribers, instead you can aspire to establish a clear, consistent voice and deliver valuable content as a vlogger. This can be accomplished with planning and a technical and creative understanding of what it takes to produce a vlog.
In this course, Jem Schofield of theC47 breaks down the planning, production, post production, equipment, and distribution of an ongoing vlog for your company, business, or creative endeavor. Jem explains how to select the right subject matter, pick a vlogging camera, and shoot your vlog. Plus, he goes over helpful post production and delivery strategies, including editing and integrating branding assets. Jem shows all of this by walking through the process with a business owner, Steven Soria of Make Smith Leather Company.
- Choosing what your vlog is about
- Determining audience, length, and frequency
- Picking your vlogging camera
- Preparing to shoot your vlog
- Shooting your vlog
- Integrating branding assets
- Using music within a vlog
- Preparing and uploading your vlog
Table of contents:
- 1. Why Vlog?
- 2. Shooting Your Vlog
- 3. Post Production and Delivery Strategies
Jem Schofield is all about video production, filmmaking, consulting, and education.
Jem spends most of his time producing content for clients, designing products, educating others, and otherwise being borderline obsessed with cameras, lighting, and the craft of storytelling.
Jem and his company, theC47, provide production and post-production services to a wide variety of clients and also provide consulting (product design), and educational content creation services in the areas of production and filmmaking. They are specialists, maybe even experts, in these areas and have produced ongoing educational content for companies such as AbelCine, Canon U.S.A., Inc., Westcott, and Zeiss.
Current and past clients include AbelCine, Apple, ARRI, Canon U.S.A., Inc., Corus Entertainment, LinkedIn Learning, MAC Group, NBCUniversal, NPR, Riverbed Technology, Scottish Enterprise, Sony, TED, the Vitec Group, Walmart films, Westcott, YouTube, and Zeiss.
Jem is also an equipment design consultant to many manufacturers in the film and television industry. Most recently, he designed theC47 DP Kit and theC47 Book Light Kit, which is based on the Westcott Scrim Jim Cine system.