Twitter Marketing: Advertising
By: Megan Adams
Skill Level: Beginner
Duration: 1h 49m
Released: March 24, 2018
Why choose Twitter for marketing? The paid advertising features can help grow your business and build brand awareness in real time-helping you target audiences by demographic, keyword, username, or interest. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes.
This course shows how to use Twitter advertising to engage followers and target new customers. It starts with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to craft a powerful profile, set up an advertising account, and create your first ad campaign. To show Twitter ads in action, she creates campaigns around seven specific goals: gaining followers, driving traffic to a webpage, collecting leads, promoting an app, and more. Along the way, you’ll find out how to set up bids and budgets, manage tweets, and review campaign reports.
- Twitter ad types
- Creating a powerful Twitter profile
- Targeting an audience
- Using keyword, interest, behavior, and advanced targeting methods
- Setting up budgets and bids
- Creating a campaign
- Managing tweets
- Viewing campaign reports and insights
- 01. Get started
- 02. Prepare for Success
- 03. Foundations of Twitter Ads
- 04. Basic Targeting Methods
- 05. Advanced Targeting Methods
- 06. Bid Configuration
- 07. Create a Campaign
- 08. Manage Creative
- 09. Review Analytics
Megan Adams is a social media strategist and a viral marketer who runs a full-time marketing business.
Megan is a true connector and community builder at heart. She is the go-to person for anyone with a big idea looking for creative and effective implementation and execution online. Together she and her clients build a map and get that ship sailing!
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonating with its core audience.